Glocal is a disruptive, cloud-based platform allowing SMEs to communicate globally using a trusted network of translators. It follows two key concepts:
1) It allows companies to internationalise and localise at a faster rate and with greater effectiveness than traditional companies. This born global "sprinkler"-based model has a key focus on brand equity driving profit margins, is more cost effective than traditional translation, localisation and MSEO services, it has a strong focus on local knowledge which adapts the brand equity to each region, whilst it actively aligns closely the goals of the client and those of the business.
2) It allows Glocal to internationalise and localise its own client base via accessing non-English-speaking client markets, diversifying the client base by region and product type and bringing new knowledge to the whole team.