GlobeRecord is a unique online music store that allows searching for music by the place of its origin. This helps users to find local music. Local (non-Anglo-American) music represents a $10.2 billion market. 90% of local music is still sold on CDs. This represents a $9 billion opportunity. The likely early adopters of the product are immigrants (there are 25 million of them in EU countries alone) and ethnic minorities.