B2B web-based platform that uses machine learning to deliver strategic pricing to create a real world-aware market place for airlines. Platform collects airfare prices and then uses machine learning to:
- understand competitor strategies
- highlight changes in these strategies
- predict future prices
- estimate demand
- identify clusters of anomalies
- amongst others
The platform empowers airline marketers to be market aware and price more efficiently. Research from McKinsey suggests that reactive pricing could lead to a 3-8% increase in operating margins.