We are trying to help people celebrate a common worldwide event like birthdays together in a significant way for both the friends and the people with a birthday.
We tell users when it's their friends birthday and we give them plenty of tools to make that birthday incredible, both by adding a small economic donation to their gift or using our tools for better messages.
We want to make birthday celebration a worldwide game with an incredible end result for every user: A great collection of messages from all over the world and physical gift to go with it.
The exact way ot works is that people choose a friend, and then decide what message to leave and a small amount. They can then easilly spread the word to their friends to make it better. The birthday taker will recieve every message in their dashboard and will know their total budget. Once their birthday has finished they can choose whatever they want from any e-commerce site.