GiFTgive (GG) is a for-profit SaaS company selling to 1.5M nonprofits (US), $300B is donated/yr. GG is "The Most Powerful Wish LIst on Planet Earth!"
Nonprofits have a problem: they are losing contact with their younger (under 40) donors. Direct mail, phone calls & email are no longer working. Millennials/Gen Y (1980-00) & Gen Z (2000-on) are using new ways to support nonprofits. They prefer social media, mobile, emotional engagement (video/audio), accountability & build community. Today nonprofits seek unrestricted cash, assume trust, tax receipt & then repeat. GG allows donors a CHOICE in how they give. In addition to cash, the nonprofit can also post specific needs (i.e. iPads for classroom, utensils for homeless shelter, etc.), on their GG donation page via our interface w 100M products on Amazon. By posting specific needs & adding a story, nonprofits are creating valuable content for search engines, social networks, etc. - increasing awareness & leading to more donations/donors.