Personal financial decisions are difficult to make and people often don’t understand the implications and importance of their choices.
The problem is universal, and if we succeed in helping people make better decisions, we will disrupt a highly profitable trillion dollar industry that profits from myths, misleading information and unnecessarily high charges.
We have developed online guidance and will develop distribution capabilities to sell:
- low cost diversified savings products with underlying access to ETFs
- low cost retirement saving products
- annuitisation options
- needs based protection products
We are developing a range of long term financial products in partnership with asset managers and reinsurers to bring wholesale rates to individuals, starting in the UK before making use of our international experience and expertise to take our product range to other smaller and less efficient markets where the need is arguably greater.