It's web-site and mobile applications (for iOS, Android and Windows Phone) - it shows a people around you. You can meet them, have dating or find friends. Crowdsourcing, help service, flashmob and so on. For users its free (also they can buy premium accounts). Users can post blogs, share pics and so on. Easy and fast. Not only people, but places also on map (hospital, aiport, cafe and other).
Placement for 1 commerical place = 80$ per year. For 2 years around 70.000 places planed to list.