Times are changing, typically intellectual ("geek") subcultures are diversifying, some becoming mainstream. In many cities, your average sample of geeks will include many with an acute sense of style. What about those that now realize they'd like to improve their appearance? What if they don't have a style-conscious sibling or friend to help them?
Geek Styling connects Stylists and Geeks. Geeks pay per-hour for an in-person shopping experience with the Stylist.
Early adopters will likely be students, typically studying a discipline of The Arts. They enjoy shopping, even when the purchases are not for them. They are on a tight budget.
New graduates, working in Tech with a good salary. They are looking to re-asses their look.
Geeks pay per-hour with the Stylist, plus a 20% fee. The average hourly wage for a Sales Associate at Bloomingdale's, Nordstrom is ~$12/hr. For
most people working in Tech, $12+/hr is very affordable.