Gastrofy is a disruptive tool that created a unique value chain between recipesites and e-grocers. The recipe sites will distribute Gastrofy through a ´Purchase button´ below each recipe and CoopOnline will distribute the groceries to the consumer. Gastrofy´s get revenue through commission and later brand promotions and consumer intelligence. Gastrofy will be sticky though a deep social integration with open profiles and follow friends function. Additionally, advanced recommendations will be developed to automatically suggest recipes to the customer based on taste, price and waste minimising - a Netflix for food.