The garden retail sector is ripe for innovation, yet there are few disruptive start-ups in a sector worth £4bn in the UK, $26bn in the US and over $70bn in China. One in every six people in the UK buys a garden product every year. There are more searches for garden design than for kitchen design, yet no product out there - until now - that retailers can leverage to engage a design-focused marketplace.
Our first live customer - a garden centre - arranged 48 in-store meetings in one weekend from one local radio appearance. It used the service as an in-store customer engagement tool (similar to kitchen design).
GardenStory.com is transforming the customer acquisition model in other ways by enabling patio suppliers and local landscapers offer their own branded design service. We also gather valuable buying data (ABC1 homeowners), up-sell “outdoor room” products and manage excess retail stocks by incorporation into the designs.
B2C business model to be launched soon.