Evil. Foolishness. Addiction. These are just some of the words associated with the gambling industry, where companies exploit their customers with excessive margins, making big profits at their expense. Britons lost £5.6 billion gambling in 2012 alone. Innovation within the industry currently consists of coming up with 'inventive' and 'ingenious' ways to keep their customers addicted to their games and make them lose money for longer - see fixed odds betting terminals (FOBTs), dubbed the 'crack cocaine of gambling' by industry insiders, for an example.
Prima facie you would expect Gamfair to be just another gambling company that has created yet another innovation to make their customers lose more money. Wrong. We want to make the gambling industry an ethical one for the very first time, something that prides itself on providing outstanding value to customers; so much so that at Gamfair, 'the house NEVER wins'.