FundTag is a free mobile app that allows users to raise money for college and obtain donations for their favorite schools, churches and nonprofits by simply shopping at participating stores and restaurants.
FundTag’s primary customers are smartphone users who want to raise money for their children’s 529 Savings Plan and/or their favorite nonprofit (think moms raising money for their children’s school or sports team). FundTag users simply shop at participating stores or restaurants and snap a picture of their receipt, FundTag does the rest. We invoice the merchant and direct the funds to the user’s beneficiaries in their name.
FundTag provides merchants a low CPA model to acquire and keep customers. The merchant’s cost is a small percentage of the customer’s purchase.
The beneficiaries are an extension of FundTag’s marketing team, as they seek to maximize the number of users who support them through the app and drive supporters to shop at FundTag merchants.