We want to change the way companies do market research by turning surveys into games.
Fun in Progress is creating a market research platform that transforms boring online customer surveys into a fun and addictive mobile game that play like Mario or Mega Run or a host of other casual game types.
Our customers (companies wanting to conduct surveys) would be able to use a fast and simple UI to input survey questions they would like answered and then have access to the responses and some analytical tools to garner insights from those responses through a powerful but easy to use database UI. Game players (survey takers) would have the opportunity to earn cash or other rewards (e.g. additional data for their wireless plan, iTunes store credit, etc) in exchange for playing what we expect would be one or more fun, casual games (of the kind players play today for free or at a price to the player).