FoF lets individuals personalize one's health, engage your social media outlets to show their progress, and compete (whether that be privately with themselves or in a group setting) to improve their health. The product is developed software, importantly mobile but also a website that is more functional to create accessible health on a routine basis. In the broader picture, there will be a not for profit side of the organization that delivers better access to exercise and nutrition to the youth of the United States. With the progression of the business side of Fuel our Future, there will be more ability to get out to the communities and improve the culture of health for our future generations. The target market is the Generation Y of twenty and thirty somethings that want to take their health into their own hands, and also use this generation's great pulse for social ventures and profits with a purpose to maximize our reach.