Social media marketing continues to see explosive growth. Facebook has the majority of spend, but other platforms are gaining traction, with LinkedIn in particular emerging as a significant B2B opportunity. However, current solutions do not adequately serve social engagement, despite being the #1 measure of brand success on social platforms.
The Friend2Friend Social Engagement Platform allows brands and agencies deploy and manage social marketing campaigns for audience engagement.
° With zero dedicated salespeople, the company has engaged ≈100 brands—including 13 of the Interbrand top 50 global brands.
° Platform manages billions of social transactions, and 100M fan conversations
° In 2013, became LinkedIn’s leading global partner for brand engagement
° Recently launched SocialFusion, which integrate multiples feeds of social content into one engaging, cross-platform and cross-device social experience with an e-commerce angle.