FridgeNality starts with people, not platforms. Not every friend, just a few, those that really matter. Next, FridgeNality feeds in the social places, text messages, or email that they have recently shared.
FridgeNality helps users keep up, organize life and time; users are able to add features that make their life manageable: calendars, news, media, devices, and yes, even a few brands.
As users (active mobile users and busy people) personalize the dashboard with elements like friends and features, the platform will be learning. Every interaction is a potential data point.
Users select and tier brands they wish to hear from. In exchange for contributory data, the brands promise tailored messages and offers. When users select friends they are also able to share these connections with a tier 1 brand. When connected users opt to share combined information, brands are able to offer even stronger offers. Offers designed to be shared.