Fribi is a new kind of social marketplace, where people can give away or swap stuff they don't need anymore. We have built a service with focus on collaborative philosophy, community mechanics and mobile technology, making it more functional and relevant than other classifieds players. Fribi is easy to use, safer and a lot more social. We have also find a natural spot for brands to engage with the community. Fribi is selected to launch globally at the DEMO Spring 2012 event.