Frequento provides to restaurants (or any other B2C brick and mortar business) a loyalty program based on Facebook's check-in.
Taking advantage of the already formed habit of Facebook usage, we can achieve a broader adhesion of the program.
One solution for two problems:
(i) better relationship with the clients, improving loyalty and decreasing customer turnover;
(ii) boost free advertising, as the check-in itself is a very effective customer recommendation to their Facebook friends.