F4 addresses the european pay TV market by introducing a new product a sort of "pinterest video". It s " 100% interest oriented" and focused on what the consumer want to watch at the right time.
The consumer chooses at the first step what are his center of interest and the product will bring to him automatically all the content that are related to the center of interest chosen by the consumer.
It introduces innovative "social TV features" by :
- sharing in real time what my "look like" friends are watching what did they like what the "look like me" member are advising
- giving to the consumer the total control of his consumption (time, content and device on which he wants to watch)