Fortuneads engages the public into thrilling mind games to solve riddle-advertisements on its website, mobile application and AR devices application , which means to find out which are the firms behind the advertisements, and to win exorbitant prizes by these firms.
Every advertisement does not have any direct link to the relevant elements of the firm behind it, it only suggests the firm’s category with a clever design,(such as tech, apparel, cosmetics, etc.), so the users will be able to know in advance what they will win if they solve the riddle.
In the thriving market of Chinese online consumer goods, where the players are fighting with continuous promotions, and where consumers’ choice depends on advertisement, the marketing hype generated by winning huge prizes automatically enhances a firm visibility against its competitors.
The public engagement which follows drives the public to consumer good firms’ e-tail websites and enhances dramatically customers’ affection.