A few summers ago a friend's bike light was stolen off his handlebars. Riding home that night a car smashed into him.
Why did this happen?
Because there isn’t a single bike light - or any other bike product - properly designed for urban cyclists. In fact 51% of daily rides are victims of bike theft.
We're a team of MIT entrepreneurs and engineers who made the world's first anti-theft bike lights and have over 10,000 customers in 100 countries. Now we are pioneering a new category: MIT-engineered, City-Proof bicycle gear that is destined to become the new standard for urban cyclists.