* Fooducate is a food recommendation engine:
1. empowers people to choose healthier groceries at the supermarket.
2. allows brands to communicate with consumers at the point of decision.
* Phase one: 5 star iPhone app, 500k downloads: http://bit.ly/fdctapp
1. Scan product barcode.
2. See what's really inside.
3. Select healthier alternatives.
(We recently launched on Android too)
Integrated promotions of healthy brands, services, and products.
Coupons, for example.