FlyPaper is a big data platform that helps companies connect with the perfect customer.
We connect our customer’s data to the FlyPaper platform where we segment and build personas. Since FlyPaper partners with data owners around the world who specialize in information about people, we can build a unique view of who a person is, what they are interested in, and their propensity to take action on a given request. FlyPaper serves as a marketplace for personas and models around all the world’s people data.
Our customers use FlyPaper to answer complex questions that they simply don’t have the team, technology, or expertise to answer:
- A major-league sports team could find the key attributes that make a person buy just one more ticket
- A Fortune 100 company could identify which employees would likely take action on behalf of the company’s initiatives
- A leading cancer research center could find patterns in cancer patients life stories that help them identify likely survivors