Fittany’s innovative B2B analytics and 3D visualization platform for retailers and shoe designers is going to take the shopping for shoes experience to the new level of effortlessness and fun by enabling businesses to offer to consumers a personalized information not just about style but also about personal shoe fit. Fittany will significantly degrease the merchandise returns rates for online retailers and increase customer satisfaction. Fittany has a unique technology in 3D fitting, data aggregation and consumer data analysis. The solution for online retailers features virtual fitting room with friendly user interface that offers several simple methods to specify personal foot parameters including taking 2 photos with smartphone. Based on sophisticated mathematical models and shoe characteristics the proprietary algorithms calculate “fit factor”.