The 'Whole Foods' of supplements for mature men (over 35). We help mature men reverse/reduce sarcopenia (loss of muscle associated with aging) and thereby combat belly fat--loss of muscle leads to reduced metabolism, leads to belly fat. We use a combination of premium supplements (with proprietary formulations) and online fitness tools.
Record numbers of mature men searching "how to lose belly fat". The 'skinny fat' syndrome (skinny legs, arms and big stomach) is much more prevalent today. This is because of deficiencies in regular food as well as hormones in the food. The female market is saturated (Jenny Craig, Weight Watchers, Nutrisystem), while the male market under-served. We are the powerful consumer brand for men. Evoke images of greek gods, eternal youth. No more feeling 'emasculated' doing a weight loss programs!
Many of our customers are golfers so we've also set up a golf news aggregation site to help with customer acquisition: http://golf.fitforeva.com/new