Firef.ly is a mobile app that passively and actively stitches together the most important moments of any trip into a digital story of your travels. Your Firef.ly trail is your GPS location which we use to elegantly blend these moments into a map over time. We integrate the best of trip planning, travel guides, journaling and mementos in a beautiful experience, designed for today’s smartphone-enabled traveller.
We at Firef.ly see a huge gap in the travel market for someone who looks at the entire lifecycle of travel and connects the dots, we aim to build a massively scalable travel ecosystem that consolidates the fragmentation currently seen in the travel space.
We like to think of ourselves as Evernote for travel with the the authority of Lonely Planet and insights of Nike+.
Our founding team includes leaders from award winning digital agencies, experienced travel technology veterans, and trusted editorial from Lonely Planet.