Discover, then delight -- that's our mission.
Our goal has always been to create an immersive, vibrant and competitive place where advertisers directly connect with consumers in a mutually beneficially way.
Because of that difficult mission, we have developed and tested numerous prototypes of the Finagle concept over numerous years. From creating a visual brand search engine to focusing on specific verticals (such as travel, fashion, and local) - dozens of major and minor iterations have been tested. Most of this experimentation was done in private, which has allowed us to freely explore every aspect and detail.
We're almost ready to go, so look for a (re)imagined Finagle this summer.