Feesheh.com is the first e-commerce website in MENA offering competitive prices on musical instruments and music lifestyle products and targeting the Arab youth. Feesheh's brand promise is "your connection to music", and as a first mover and a niche brand we aim to become the number 1 destination for music lifestyle in MENA and tap into the musical journey of our customers by offering them just what they need at all their stages of playing music. This will not be provided solely by a catered store but also by an integrated active community in which our customers can get support, knowledge, and guidance. Our platform will include original video reviews of musical instruments and community generated content through an integrated forum form. Our developed product should look like an online music lifestyle destination consisting of musical products for sale, advice center, community discussion, videos, and listings of used instruments and teachers.