Favored.by is a research and e-commerce platform that focuses on people’s ultimate favorite products, making it easier and quicker to find the best stuff. Users pick just ONE favorite product per sub-category, creating a natural ranking system that is easily sorted and viewed for the most favored products. Users can also connect to friends, family and like-minded users for more relevant information, share products with others, connect through social media, win prizes, get special offers directly on products they want, and see what celebrities and industry experts recommend. The initial target market for Favored.by is MOMS (47M, $2 Trillion Market), who have a high information need and spend 24 hours/week online researching and managing their lives. Favored.by gives you more relevant information, faster, and makes it easier to connect with others about the best products. Why your ultimate favorite? Because nobody asks you what your second favorite is.