The product allows businesses of all sizes create advanced email campaigns and messaging sequenses based on their user's interactions with their website.
There are two main components. The first is a web analytics tool that integrates with our customer's web properties and collects their user's site navigation, ecommerce interactions, other standard web metrics, and form interactions (including email collection).
That data ties to the second component, which is an intuitive yet advanced email campaign tool, featuring web triggers, behavioral targeting, advanced testing capabilities, and more.
The initial setup process and email campaign setup process are extremely straight forward, allowing those without dedicated email personall (small and medium sized businesses) to create smart behavioral email campaigns.