It's an online marketplace like eBay that works with the rules of the stock market. The biggest difference is the publication of the anonomized transactions to provide a clear and transparent market. This would let buyers forecast the likelihood their offer will be accepted, and will provide an estimate of the demand curve to sellers, so they could decide how much to discount prices to get to sales. We believe we would clear the market more efficiently, as less items would be left unsold compared to other websites. The type of information that we offer is not available anywhere else currently. They hybrid method of buying gives consumers a bit more choice in how much they want to pay for an item and valuable feedback to sellers on consumer demand.