The Fashion industry business model is flawed. Fandom Style will change the way people connect to fashion, by changing the way fashion is created and shared. With a special focus on emerging markets. My app (provisional patent filed) turns your device into your personal Stylist, Tailor and Shopper. Users are able to find clothing that compliments their body, tailor it to fit the personal style and purchase with it ease. Additional resources like articles, video tutorials and news feeds are available on a personalized e-magazine. Access to a forum based community called your fandom lets you connect with other users who share similar style and content interested. Fandom Style merges elements of facebook, YouTube and e-mag’s to redefine our concept of fashion and how we interact with the industry. Every purchase made on Fandom Style is rewarded with loyalty point which may be redeemed against future Fandom style purchases or converted into virtual currency for cross account purchase.