Famble, an app, creates a social network of fantasy gamblers using a virtual platform with a $100,000 starting portfolio, who compete using real life odds, thus mimicking real life returns. Leaderboards allow users to 'follow' leaders (highest % returns) for a fee as they place bets, allowing users to tap into their knowledge and perhaps replicate in real life. Users can also buy into varying fantasy gambling pools (no. of players, sport, $ buy in), trying to achieve the highest returns and thus winning the pool pot.
Famble creates an engagement platform for knowledge sharing, increasing sports gambling literacy, transferrable to real life sports betting. The fantasy pools enable social networks between friends, colleagues or unknowns, where users try to out gamble each other, rather than the 'house'.
Famble users are potentially the 1 in 6 Americans who participate in sports gambling annually, along with the 10% who play fantasy sports; multiplied globally.