Our bracelets are handmade from Paracord using military unit heraldry to denote coloration and utilizing customized or existing military unit badges which are mounted to the bracelets. Our bracelets are dedicated to Fallen Heroes, soldiers killed in Iraq and Afghanistan, and Law Enforcement Officers killed in the line of duty. Our effort is non-profit, and we work to raise proceeds for 40 veterans organizations in four countries. Our bracelets help us to remember those who have sacrificed everything and given their lives for our freedoms. Our customers span the globe, they are currently serving military personnel, family members of military personnel, Gold Star Families, Gold Star Mothers, mothers, fathers, brothers and sisters of our Fallen Heroes, Law Enforcement Personnel and their families and friends, and in many cases just people like us who want to remember and honor the memory of someone in this unique and enduring way.