All growth in the $3b snowboard hardware market is coming from freeride, freestyle and backcountry.
The $4b snowsport apparel market has suffered from a binary choice of technical versus stylish, rather than offering both.
That's what we do.
Together you have the opportunity of a generation for a brand to step up to the mantle to be a $100m+ growth brand. We make the most technologically-innovative, artisan-designed skis and apparel on the market. We sell in 23 countries today, and are pushing the frontiers of multi-channel marketing, from strong retail partners to sophisticated digital sales.
Not only are we driving the frontier of commerce, but we are building a dialogue through our media production strength because consumers want a quality product, but they find inspiration from the story behind the product. We deliver this in video formats, visuals, written word and most inspirationally through every product we deliver.
Join us for the ride.