FactLook turns data into images. Results complex enough for hardcore GIS users, with a UI so intuitive it can be used in a child’s homework.
FactLook makes data-driven maps accessible to a broader market, allowing everyone to participate in the geospatial revolution. FactLook is simple to use and geographically precise, without the high cost and learning curve that are barriers to existing commercial mapping tools, including GIS. It can be customized in minutes, for dashboard use in business, real estate, academic, government work, etc.
Esri (GIS), Mapinfo (Pitney Bowes), CartodB, Maptitude compose a market conservatively estimated at $6B. We have put in the clouds a tool that simplifies the key features required by their customers. Several universities (including Penn State and John Hopkins) offer master's degrees in GIS. FactLook will add exponentially new users to the marketplace, and convert customers who do not require the power/complexity of existing products.