- Ranking product searches by personal, emotional relevance.
- Saving time, lowering stress, increasing motivation.
- Typically ladies, 18-35.
- Helping show the most emotionally relevant content to each customer.
- Increasing the chance of gaining sales.
- Determine the emotional 'value' of products.
- Determine how emotionally valuable they are to each customer.
- Change the way the world prices goods and services.