We are the only eCommerce retailer in the world that focuses solely on the "lifestyle" headphone market (people who buy beats) and not the audiophile.
There was only one retail category that grew by over 20% year-on-year between 2009 and 2013; that was the headphone industry. Led by Dr. Dre's beats brand, headphones have exploded into a $6 billion dollar industry focused on fashion, branding, comfort, and design.
Despite this growth, no one is innovating on how headphones are sold. The tech store still dominate the category, selling headphones in boxes and primarily to men. A few niche fashion retailers carry select brands, however, they struggle with sales due to a lack of selection and knowledge.
Our eCommerce strategy brings all the benefits and ease of shopping with Zappos matched with the style and design of a high fashion retailer, to create a truly unique and growing headphone purchasing platform.