AT&T sends about 1% of the advertising physical mail in the US. Since 2009, we have helped them target about 1/3 of their mail volume. They give us a large prospect pool each month. We load it into an data mart. Their ad agency uses our web-based segmentation tool to select who to target using demographics and model scores.
In 2014, our group at AT&T is shifting most of its advertising spending to digital direct marketing. They want us to adapt our tool to support online and offline advertising seamlessly. We bring them several unique capabilities and are a trusted partner.
We are also applying the same technology in the QSR (Quick Serve Restaurant) space for large franchises that need to drive customers to stores. The product mix is different but the marketing challenges are similar.
Our long term vision is to transition the Direct Mail Marketing industry off of paper.