Problem: there are > 1 billion of Microsoft Office users. They work in Excel, Word, Power Point, Visio etc. Microsoft and Google are trying to replace Office applications with online versions of spreadsheets, documents etc. But a lot of users do not want to migrate to Microsoft or Google web-applications, they want to integrate their existing local applications with their own web-sites in one click.
Product: a set of online services to help Microsoft Office users to integrate their Office applications with their web-sites in one or just a few clicks. Without spending time and money to migrate, w/o spending money to teach employees etc. Just register online, download, install and use. In one click.