Everywear consists of two parts: a mobile app and a web interface.
The app helps ordinary shoppers to find certain items nearby, add them to wishlist and/or share with friends. On the other hand, it enables apparel geeks to earn social capital by adding cool items to the DB and maybe even get some of them for free (the inevitable gamification).
The web interface is a B2B solution that enables store personnel to promote the items, edit their description (various tags), understand the market (who's looking for what, really valuable for buyers) and deploy special offers.
Potential customers are stores, brands, search engines, fashion consultants and shopping malls.