Equipboard is a product catalog anchored on celebrities (famous musicians, athletes, actors, etc) and the products they endorse both explicitly and implicitly.
Just as IMDb graphs the relationships between the folks who work on films and the films themselves, Equipboard will become the data broker for all relationships between celebs and the products that they endorse.
We will first tackle the music gear industry ($10B in the US alone), then scale by replicating the model in other verticals. The music space is compelling from a revenue & user engagement standpoint (we tested), the opportunity to partner with brands & artists (90% of music brands market by endorsements), and musicians are generally gear sluts.
Equipboard will be a crowd-sourced destination site with a self sustaining community. While user submissions are increasing by the day as we open it up more, we currently use a combo of social media scraping, cheap labor, and brand partnerships to get the content ball rolling.