Entytle is developing a SaaS Data Analytics platform to help customers grow their Services business. For example, equipment in the field might get serviced at the customer's site (data stored in field service system), have parts shipped for it (parts logistics system), have technical calls made for problem resolutions (call center systems) etc. Each of these interactions are recorded in different systems, with very little integration across them to address bigger opportunities. Our goal is to build a "CRM of Things" that can be deployed globally into the sales and service organizations of these manufacturers, a potential markets of millions of subscribers. Our vision extends into the realm of machine data analytics, where Big Data meets the Internet of Things. The possibilities are endless.