English Attack! (www.english-attack.com) brings true innovation and disruption to the $38 billion global market for English language learning. The service provides a novel form of "digital language immersion" based on various forms of online enertainment, including clips from movies, TV series and news reports; music videos; visual dictionaries, online games; and social networkig.
The concept was tested with 25,000 registered users worldwide between 2010 and 2011, and the commercial version of the site was launched in January 2012.
The service is available with a user interface in 23 languages, and is being marketing and sold in 30 countries. Partners include the French Ministry of Education, Educational Testing Services, ESL Language Study Abroad, Richmond Publishing, Saudi Telecom, and several large language school chains.
We are working on getting more traction through our established channels and through investments in marketing and display campaigns.