EnFind has taught computers how to tell the difference between an apple that grows on a tree and an Apple that grows its market share. We're using this technology to give readers better choices.
When a reader hovers a hyperlink inserted by EnFind, a tooltip appears that allows the site-owner to show related content or products, right from within the original page. This provides readers with a more convenient search experience and a more engaging reading experience.
When a reader clicks an EnFind link -- we find the most relevant story about that word or phrase from the site. So a link to "Facebook" last year might have gone to a story about an IPO, but this year that same link might go to a recent story about privacy data concerns.
The system is completely automated, and can currently increase site traffic by ~2% with one line of code.