BrandMatch® Score (BMS) is a software based market research tool that rates the compatibility between brands and endorsers.
Our online discovery phase compiles client specific endorsement criteria such as target demographics, key brand attributes, length of campaign, allocated budget, and the athletes to be scored.
Using this brand specific information, BMS then collects consumer insight via certified panels (survey administered by Center for Spectator Sports Research at UMass) as well as empirical career data for each potential endorser.
Through propriety algorithms a customized BrandMatch Score is then calculated in real-time for each endorser, quantifying how well each matches exclusively to a specific brand and marketing campaign.
By utilizing BMS, brands are performing the ultimate due diligence. This level of customization and research data maximizes accuracy, eliminates subjectivity, creates negotiation leverage and mitigates risk from the endorser procurement process.