Three simple elements:
1. We combine the best elements of online backup and cloud sync into one product.
2. We optimize the back end around smart, self-organizing storage tiers, achieving unparalleled cost/performance.
3. We distribute through partners. Sometimes it's fully white labeled with support providers. Sometimes it is branded ElephantDrive but tightly integrated with storage hardware. It's always with someone who has an "unfair advantage" is getting a user engaged with the service.