In one short year, Electric Sloth has grown to become one of the largest online music news publications in the world boasting 800k unique monthly visitors. Now, our team wants to move beyond the computer screen and apply our acquired knowledge of the music scene to producing live events.
We want to turn live music shows into an interactive experience for attendees. So often you it happens where you find your favorite band playing at a venue only to show up to an decently unresponsive, individualized crowd swaying along with the music. We don't understand that, and we want to keep that from happening. We want people to attend concerts in environments that encourage them to interact with one another, to dance, to exchange ideas and thoughts, to explore different art and styles; we want to take people's comfort zones and replace it with a temporary reality.
If there's anything we know, it's music; we just want to put it in the right context.