Ekeif is a provider of Arabic "How to" video content. Its
mission is to develop the largest database of free, short, high-quality
Arabic “how to” videos through in-house and community-based content creation.
Ekeif's target market today consists of Arab women between the age of
18-35, who, like the rest of the market, are becoming increasingly connected. Video content is extremely popular in the Middle East: YouTube daily playbacks in the region doubled from 80 million in 2010 to 160 million in 2012.
In one and a half years, Ekeif has uploaded 240 videos on YouTube and reached more than 15M video views (youtube.com/ekeifvideos), which are increasing with almost 1.6M video views a month.