Edgewood Ave is where consumers go to Shop & Socialize with trusted brands, designers and other shoppers. On Edgewood Ave we present products in a branded storefront shopping environment, combining the best of real world shopping, e-commerce convenience and the validation of social interaction. We work with brands, designers, artists and artisans to give them a platform and presence to connect directly to and interact with online users in addition to wholesale and marketplace representation. Edgewood Ave is building an online community of members, designers and brands; encouraging interaction, connection and sharing of ideas and inspiration. Key elements of the experience will be maximized through Mobile Development and an emphasis on the Social aspects of shopping. Initial product focus is home goods and furniture with a pipeline of 40+ brands to be added to site. The concept will be expanded in blocks to apparel and other e-commerce friendly product categories.